ALICIA GILIPOLLAS

Having captured the still photography during the actual filming of Alicia Gilipollas, I was brought back late in post-production by director Gerard Miró and Bande à Part to create the project's visual identity. On a tight schedule and limited resources, my challenge was to construct Alicia’s complex, fractured world using only the materials we already had in the vault.

El Dedo en El Ojo · Bande à Part

Short Film

Visual Identity · Still Photography · Key Art Design

The Approach

The goal was to reflect Alicia’s mental fragmentation and performative persona through a visual identity that felt both chaotic and deeply intimate. Digging back through the roughly four million photos I took during production, I realized the stills already held the key, capturing the dizzying array of alter egos Alicia adopts throughout the story. By physically printing, scanning and roughly cutting up these images, I created an amalgamation of stitched personalities. The resulting posters serve as an insane peek into a broken psyche, with all of Alicia's competing personas practically bursting out of the paper.

ALICIA GILIPOLLAS

Having captured the still photography during the actual filming of Alicia Gilipollas, I was brought back late in post-production by director Gerard Miró and Bande à Part to create the project's visual identity. On a tight schedule and limited resources, my challenge was to construct Alicia’s complex, fractured world using only the materials we already had in the vault.

El Dedo en El Ojo · Bande à Part

Short Film

Visual Identity · Still Photography · Key Art Design

The Approach

The goal was to reflect Alicia’s mental fragmentation and performative persona through a visual identity that felt both chaotic and deeply intimate. Digging back through the roughly four million photos I took during production, I realized the stills already held the key, capturing the dizzying array of alter egos Alicia adopts throughout the story. By physically printing, scanning and roughly cutting up these images, I created an amalgamation of stitched personalities. The resulting posters serve as an insane peek into a broken psyche, with all of Alicia's competing personas practically bursting out of the paper.

ALICIA GILIPOLLAS

Having captured the still photography during the actual filming of Alicia Gilipollas, I was brought back late in post-production by director Gerard Miró and Bande à Part to create the project's visual identity. On a tight schedule and limited resources, my challenge was to construct Alicia’s complex, fractured world using only the materials we already had in the vault.

El Dedo en El Ojo · Bande à Part

Short Film

Visual Identity · Still Photography · Key Art Design

The Approach

The goal was to reflect Alicia’s mental fragmentation and performative persona through a visual identity that felt both chaotic and deeply intimate. Digging back through the roughly four million photos I took during production, I realized the stills already held the key, capturing the dizzying array of alter egos Alicia adopts throughout the story. By physically printing, scanning and roughly cutting up these images, I created an amalgamation of stitched personalities. The resulting posters serve as an insane peek into a broken psyche, with all of Alicia's competing personas practically bursting out of the paper.

To lean into that raw vulnerability, I introduced hand-drawn scribbles for the titles and lettering, capturing the purest form of a thought put to paper. I paired this chaotic handwriting with an elegant, traditional script for some of the typography, creating friction between the opulence of the script typeface and the harsh Spanish swear words written across it. As you might have guessed, everything with Alicia is a study in contrasts.

This tension carried over into a series of sticker-like tags featuring the project title alongside the many insults Alicia hurls at herself. There is a beautifully tragic contrast in seeing such harsh, self-deprecating words packaged in a pretty, almost childish aesthetic. It serves as a blunt reminder of the internal dialogue we all try to hide. After all, we are Alicia and Alicia is... all of us.

aleixstudio@gmail.com

(c) aleix serra 2026

aleixstudio@gmail.com

(c) aleix serra 2026